StreetEats
StreetEats
UHCL Campus
Recreation and
Wellness
Product design & visual identity
Marketing and
Communications Strategy
StreetEats is a mobile platform designed to digitize and streamline the authentic Indian street food experience. By connecting local vendors with urban consumers through an intuitive interface, the project solves for accessibility and trust in a traditionally fragmented market. The goal was to translate the vibrant energy of street culture into a cohesive, high-performance digital brand. This project was developed independently as part of the Google UX Design Certificate program.
StreetEats is a mobile platform designed to digitize and streamline the authentic Indian street food experience. By connecting local vendors with urban consumers through an intuitive interface, the project solves for accessibility and trust in a traditionally fragmented market. The goal was to translate the vibrant energy of street culture into a cohesive, high-performance digital brand. This project was developed independently as part of the Google UX Design Certificate program.
Role
Role
Lead designer
Lead designer
Client
Client
Personal project
Personal project
Year
Year
2023
2023
Understanding the Problem :
Street food enthusiasts face significant hurdles in enjoying authentic cuisine due to limited vendor information, persistent safety/hygiene concerns, and the absence of a dedicated digital ordering ecosystem. Despite the abundance of restaurant apps, the street vendor niche remained a void in the market.
Workflow :
Research: Identifying market gaps and user pain points.
Prototype: Developing functional models to test core features.
Design: Establishing a distinctive brand identity and user-centric architecture.
Test: Validating the experience through iterative feedback cycles.
User Research and Synthesis :
To build a user-centric solution, I conducted a series of primary and secondary research cycles, including user interviews and surveys. This allowed me to map the emotional and functional pain points of diverse diners.
Understanding the problem :
Street food enthusiasts face significant hurdles in enjoying authentic cuisine due to limited vendor information, persistent safety/hygiene concerns, and the absence of a dedicated digital ordering ecosystem. Despite the abundance of restaurant apps, the street vendor niche remained a void in the market.
Workflow :
Research: Identifying market gaps and user pain points.
Prototype: Developing functional models to test core features.
Design: Establishing a distinctive brand identity and user-centric architecture.
Test: Validating the experience through iterative feedback cycles.
User Research and Synthesis :
To build a user-centric solution, I conducted a series of primary and secondary research cycles, including user interviews and surveys. This allowed me to map the emotional and functional pain points of diverse diners.
The Strategy : Information Architecture and User Journey
The Information Architecture was developed to map a user’s complex journey from initial craving to final bite and simplify it into a high-conversion path. By structuring a logical hierarchy, I ensured that features like the "Discovery Engine" and "Order History" were accessible within two taps, reducing cognitive load and friction.
User Personas
User Personas
Strategic Features
StreetShare Community: A built-in social ecosystem where foodies share real-time updates and photos, turning a solo app experience into a communal event.
Hygiene Certification: A transparency-focused feature that displays safety ratings, bridging the trust gap between vendors and users.
Event Discovery: A map-based module designed for exploring local festivals and seasonal vendor pop-ups.
Neel Das
The Explorer : A creative professional seeking real-time, interactive discovery tools to find hidden culinary gems without the friction of traditional delivery.
Neel Das
The Explorer : A creative professional seeking real-time, interactive discovery tools to find hidden culinary gems without the friction of traditional delivery.
Neel Das
The Explorer : A creative professional seeking real-time, interactive discovery tools to find hidden culinary gems without the friction of traditional delivery.
Maya
The Conscious Parent : A busy professional who values the nostalgia of street food but requires strict hygiene verification and convenience for her family’s safety.
Maya
The Conscious Parent : A busy professional who values the nostalgia of street food but requires strict hygiene verification and convenience for her family’s safety.
Maya
The Conscious Parent : A busy professional who values the nostalgia of street food but requires strict hygiene verification and convenience for her family’s safety.
The Strategy : Information Architecture and User Journey
The Information Architecture was developed to map a user’s complex journey from initial craving to final bite and simplify it into a high-conversion path. By structuring a logical hierarchy, I ensured that features like the "Discovery Engine" and "Order History" were accessible within two taps, reducing cognitive load and friction.
The Strategy : Information Architecture and User Journey
The Information Architecture was developed to map a user’s complex journey from initial craving to final bite and simplify it into a high-conversion path. By structuring a logical hierarchy, I ensured that features like the "Discovery Engine" and "Order History" were accessible within two taps, reducing cognitive load and friction.
Visual Identity
The visual identity of StreetEats is a tribute to the vibrant streets of India. I aimed for a clean and bold aesthetic that felt modern enough for a tech-savvy audience but nostalgic enough to honor the source material.
Color Palette: The palette pays homage to hand-painted vendor carts rich Spice Red for energy, Twilight Yellow for warmth, and Fresh Blue for hygiene and trust.
Typography: I paired Druk Text Wide for bold, robust headlines that mirror the intensity of street flavors with DM Sans for a sleek, highly readable interface.
Wireframes
Wireframes
Wireframes
Strategic Features
StreetShare Community: A built-in social ecosystem where foodies share real-time updates and photos, turning a solo app experience into a communal event.
Hygiene Certification: A transparency-focused feature that displays safety ratings, bridging the trust gap between vendors and users.
Event Discovery: A map-based module designed for exploring local festivals and seasonal vendor pop-ups.
User Personas
Visual Identity
The visual identity of StreetEats is a tribute to the vibrant streets of India. I aimed for a clean and bold aesthetic that felt modern enough for a tech-savvy audience but nostalgic enough to honor the source material.
Color Palette: The palette pays homage to hand-painted vendor carts rich Spice Red for energy, Twilight Yellow for warmth, and Fresh Blue for hygiene and trust.
Typography: I paired Druk Text Wide for bold, robust headlines that mirror the intensity of street flavors with DM Sans for a sleek, highly readable interface.
Visual Identity
The visual identity of StreetEats is a tribute to the vibrant streets of India. I aimed for a clean and bold aesthetic that felt modern enough for a tech-savvy audience but nostalgic enough to honor the source material.
Color Palette: The palette pays homage to hand-painted vendor carts rich Spice Red for energy, Twilight Yellow for warmth, and Fresh Blue for hygiene and trust.
Typography: I paired Druk Text Wide for bold, robust headlines that mirror the intensity of street flavors with DM Sans for a sleek, highly readable interface.
30 + Screens
30 + Screens
30 + Screens
Thank you!
Explore the interactive Figma prototype below to see how the brand identity and user-centric features translate into a high-fidelity mobile experience.
Thank you!
Explore the interactive Figma prototype below to see how the brand identity and user-centric features translate into a high-fidelity mobile experience.
Want to work together?
GET IN TOUCH
Want to work together?
GET IN TOUCH
Want to work together?