Tata CliQ Luxury
Tata CliQ Luxury
Tata CliQ Luxury
Digital Visual Merchandising and Marketing Design
Digital Visual Merchandising
and Marketing Design
Tata CLiQ Luxury is India’s premier e-commerce platform for high-end fashion, beauty, and lifestyle products. The platform hosts an extensive portfolio of global heritage brands including Bvlgari, Versace, Coach, and Tissot focused on the mindful consumption of authentic, high-craftsmanship goods. The project objective was a comprehensive visual overhaul to transition the platform from a standard marketplace aesthetic to a premium, editorial-led digital experience that aligned with the luxury status of its partner brands.
Tata CLiQ Luxury is India’s premier e-commerce platform for high-end fashion, beauty, and lifestyle products. The platform hosts an extensive portfolio of global heritage brands including Bvlgari, Versace, Coach, and Tissot focused on the mindful consumption of authentic, high-craftsmanship goods. The project objective was a comprehensive visual overhaul to transition the platform from a standard marketplace aesthetic to a premium, editorial-led digital experience that aligned with the luxury status of its partner brands.
Role
Role
Senior graphic designer
Senior graphic designer
Client
Client
Tata CliQ Luxury
Tata CliQ Luxury
Year
Year
2018 - 2022
2018 - 2022
Understanding the Problem :
Tata CLiQ Luxury needed to evolve from a product-led marketplace into a cohesive, immersive luxury destination. While the platform offered premium brands, the experience lacked unified visual systems across brand stores, category stores, sale campaigns, and digital touchpoints. There was a clear opportunity to strengthen editorial storytelling, cross-channel consistency, and create a more curated, boutique-like shopping journey across web, app, social, and advertising.
The Solution :
I built a cohesive luxury design system that balanced international brand guidelines while building a signature visual language unique to Tata CLiQ Luxury. Curated brand and category stores were designed to feel like digital stores, enhancing product discovery and creating smoother, more intuitive user journeys. Unified visual guidelines were established for sale campaigns across web, app, social, and digital advertising to ensure consistency and premium positioning. Through influencer collaborations and styled content creation, we strengthened storytelling and elevated the shopping experience making it feel seamless and effortless rather than purely transactional.
Understanding the problem :
Tata CLiQ Luxury needed to evolve from a product-led marketplace into a cohesive, immersive luxury destination. While the platform offered premium brands, the experience lacked unified visual systems across brand stores, category stores, sale campaigns, and digital touchpoints. There was a clear opportunity to strengthen editorial storytelling, cross-channel consistency, and create a more curated, boutique-like shopping journey across web, app, social, and advertising.
The Solution :
I built a cohesive luxury design system that balanced international brand guidelines while building a signature visual language unique to Tata CLiQ Luxury. Curated brand and category stores were designed to feel like digital stores, enhancing product discovery and creating smoother, more intuitive user journeys. Unified visual guidelines were established for sale campaigns across web, app, social, and digital advertising to ensure consistency and premium positioning. Through influencer collaborations and styled content creation, we strengthened storytelling and elevated the shopping experience making it feel seamless and effortless rather than purely transactional.
Understanding the problem :
Tata CLiQ Luxury needed to evolve from a product-led marketplace into a cohesive, immersive luxury destination. While the platform offered premium brands, the experience lacked unified visual systems across brand stores, category stores, sale campaigns, and digital touchpoints. There was a clear opportunity to strengthen editorial storytelling, cross-channel consistency, and create a more curated, boutique-like shopping journey across web, app, social, and advertising.
The Solution :
I built a cohesive luxury design system that balanced international brand guidelines while building a signature visual language unique to Tata CLiQ Luxury. Curated brand and category stores were designed to feel like digital stores, enhancing product discovery and creating smoother, more intuitive user journeys. Unified visual guidelines were established for sale campaigns across web, app, social, and digital advertising to ensure consistency and premium positioning. Through influencer collaborations and styled content creation, we strengthened storytelling and elevated the shopping experience making it feel seamless and effortless rather than purely transactional.
The interface was organized into distinct zones, prioritizing high-conversion collections and seasonal launches at the top. Brand spotlights were strategically placed to drive click-throughs, while a dedicated discovery hub highlighted new arrivals beyond the primary homepage.
The interface was organized into distinct zones, prioritizing high-conversion collections and seasonal launches at the top. Brand spotlights were strategically placed to drive click-throughs, while a dedicated discovery hub highlighted new arrivals beyond the primary homepage.
The interface was organized into distinct zones, prioritizing high-conversion collections and seasonal launches at the top. Brand spotlights were strategically placed to drive click-throughs, while a dedicated discovery hub highlighted new arrivals beyond the primary homepage.
The Edit used magazine-style storytelling, bold typography, and strategic layouts to create an immersive luxury experience while spotlighting key categories to drive sales.
The Edit used magazine-style storytelling, bold typography, and strategic layouts to create an immersive luxury experience while spotlighting key categories to drive sales.
The Edit used magazine-style storytelling, bold typography, and strategic layouts to create an immersive luxury experience while spotlighting key categories to drive sales.
The Edit used magazine-style storytelling, bold typography, and strategic layouts to create an immersive luxury experience while spotlighting key categories to drive sales.
The Edit used magazine-style storytelling, bold typography, and strategic layouts to create an immersive luxury experience while spotlighting key categories to drive sales.
The Edit used magazine-style storytelling, bold typography, and strategic layouts to create an immersive luxury experience while spotlighting key categories to drive sales.
Dedicated brand stores were designed to provide a tailored environment for each global house and its specific offerings. This specialized layout improved the overall shopping experience by allowing customers to engage directly with individual brands and their collections.
Dedicated brand stores were designed to provide a tailored environment for each global house and its specific offerings. This specialized layout improved the overall shopping experience by allowing customers to engage directly with individual brands and their collections.
Dedicated brand stores were designed to provide a tailored environment for each global house and its specific offerings. This specialized layout improved the overall shopping experience by allowing customers to engage directly with individual brands and their collections.
Designed multichannel marketing assets including newsletters, paid ads, and push notifications to drive traffic for major sales and exclusive launches, maintaining a high-end aesthetic with clear CTAs to maximize conversions.
Designed multichannel marketing assets including newsletters, paid ads, and push notifications to drive traffic for major sales and exclusive launches, maintaining a high-end aesthetic with clear CTAs to maximize conversions.
Designed multichannel marketing assets including newsletters, paid ads, and push notifications to drive traffic for major sales and exclusive launches, maintaining a high-end aesthetic with clear CTAs to maximize conversions.
Thank you!
Disclaimer: All brand imagery, logos, and trademarks featured in this case study are the property of their respective owners. These assets are used here for portfolio display purposes only to demonstrate the work performed during my tenure at Tata CLiQ Luxury. I do not claim ownership of these copyrighted materials.
Thank you!
Disclaimer: All brand imagery, logos, and trademarks featured in this case study are the property of their respective owners. These assets are used here for portfolio display purposes only to demonstrate the work performed during my tenure at Tata CLiQ Luxury. I do not claim ownership of these copyrighted materials.
Thank you!
Disclaimer: All brand imagery, logos, and trademarks featured in this case study are the property of their respective owners. These assets are used here for portfolio display purposes only to demonstrate the work performed during my tenure at Tata CLiQ Luxury. I do not claim ownership of these copyrighted materials.
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