Understanding the Problem :

Our research revealed several critical barriers to entry: most notably, the museum’s physical location inside a county courthouse severely hindered visibility and foot traffic. Additionally, the museum lacked a cohesive visual identity, and its digital presence struggled to compete with local attractions that utilized more sophisticated marketing and social media strategies. To the public, the museum felt like a "hidden" archive rather than a vibrant community landmark, making it difficult to attract younger demographics or maintain a consistent brand voice.

The Solution :

As the creative lead, I tackled the visibility issue by designing high-impact yard signs and prioritizing the physical address across all digital touchpoints, including website updates and social media stories. To solve the branding gap, I developed a modern logo designed to be unveiled at the 50th-anniversary celebration, establishing a "Golden Jubilee" aesthetic that felt prestigious yet accessible. Our strategy countered competitor influence by launching a "pre-buzz" campaign featuring paid ads, influencer partnerships, and a themed podcast series. I also designed tangible community touchpoints, including flyers for local businesses, giveaway stickers, and T-shirt concepts to transform the museum from a hidden courthouse wing into a recognized cultural destination.